Privacy notice

Analytics Ascent, a business registered in the Netherlands with the Chamber of Commerce (KVK) under number 98253980. We are the controller for the personal data described here. Contact: craakash@analytics-ascent.com.

The site is served by Cloudflare Pages. Cloudflare processes your IP address and request details in its server logs to deliver the pages and to block abuse. Cloudflare also obscures the email addresses on our pages from scrapers. Our contact and counting endpoints run on Cloudflare's edge, so form submissions and counts pass through Cloudflare before reaching us.

We use Google Analytics 4 with Consent Mode. Analytics storage is denied by default; advertising storage, ad user data and ad personalisation are always denied. The site runs no ads.

If you click Accept on the banner, Google Analytics sets its cookies and we see page views, tool usage events and rough location. Your choice is kept in your browser under the key aa-consent, so the banner does not return.

If you click Decline, no analytics cookies are set and your choice is kept the same way. Under Consent Mode the Google library still sends cookieless pings (page and event, no identifier that persists between visits) to Google, which uses them for aggregate modelling. Google Analytics 4 does not log or store IP addresses, and we set the anonymise flag as well.

Afterlabel also counts five events without cookies, whatever you chose on the banner: running the sample, running a real file, viewing the prices, clicking Subscribe on a plan and joining the waitlist. Your browser sends each one to our own endpoint at /api/count with three values only: the event name, the plan chosen (if the event has one) and the carrier picked on the waitlist form (if you picked one). The endpoint accepts only names and values from fixed lists, and passes on nothing about you: no IP address, browser details, cookie, identifier, page address or referrer. Each count becomes one row in a private Google Sheet holding the date (UTC), the event, the plan and the carrier. We keep these rows indefinitely; they contain no personal data.

Afterlabel, DORA Register Checker, Data Clinic, Quote Matcher, Unit Economics Calculator, Really European?, Who Owns What and the DORA ICT Provider Directory run in your browser. Files you choose are read and processed in the tab and are not uploaded to us. The tools fetch only their own reference data from this site.

Two optional lookups leave your browser, both only when you start them, and neither passes through us:

• DORA Register Checker: the LEI codes found in your register, and nothing else, go to api.gleif.org in batches of up to 200.
• Really European?: the company name you type, and then a single LEI you pick, go to api.gleif.org.

GLEIF publishes this data under CC0; its own privacy terms apply to those requests.

Both forms post to our /api/contact endpoint, which forwards them to a Google Apps Script web app under our Google account. The script emails us and appends a row to a private Google Sheet.

Enquiries: name, email, company (optional), topic, message and the page you sent it from. Purpose: answer you. Lawful basis: our legitimate interest in responding, or steps before a contract when you ask about an engagement. Kept up to two years, or, if you become a client, as long as Dutch bookkeeping law requires (seven years).

Afterlabel waitlist: email, store URL (optional), parcels per month (a band), the carrier you mainly ship with (one of UPS, FedEx, DHL, USPS or Other, or prefer not to say), the plan you chose, the offer shown, and, if you ran a report, five summary figures from it: UPS spend, share of spend added after the label, order count, count of orders that lost money, and match share. No order-level data. Purpose: tell you when the Shopify app opens and apply the founding offer. Lawful basis: your consent when you submit the form. Kept until 12 months after launch, or until you unsubscribe or ask us to delete it, whichever comes first. Every email to the list carries an unsubscribe line.

If the endpoint is unavailable, the page offers to open your own mail client with the same text instead.

Cloudflare (hosting, edge, logs) and Google (Workspace, Apps Script, Sheets, Analytics). Both are US companies. Google and Cloudflare offer the EU-US Data Privacy Framework and standard contractual clauses for transfers outside the EEA.

We do not sell data, run advertising cookies, or profile visitors.

Under the GDPR you can ask for access, correction, deletion, restriction, objection or portability, and you can withdraw consent at any time. Email craakash@analytics-ascent.com and we answer within one month. You can also complain to the Autoriteit Persoonsgegevens, the Dutch data protection authority, at autoriteitpersoonsgegevens.nl.

The same practices apply. We do not sell or share personal information as those terms are defined in California law.

We update this page when the site changes and move the date at the top. Questions about any of it go to the same address, or through the contact form.